KELOWNA, BC, July 25, 2013 – (TSX-V: QHR) QHR Corporation on behalf of its wholly owned subsidiary, QHR Technologies Inc. (“QHR” or the “Company”) a leader in the Canadian Healthcare Information Technology sector has unveiled new branding for its Corporate, EMR, EMS and RCM business divisions. The Company is also launching a new website today, to reflect the new branding.
The fast-paced growth of QHR has included thirteen acquisitions in Canada and the United States over the last ten years. Each acquisition brought a company or assets, people and products with their own look, feel, identity and corporate culture. This resulted in many identities across the divisions with different, yet actively used, logos in addition to more than ten different websites.
“This is an exciting time for our employees, our clients and our investors. We are extremely proud of the new corporate brand that brings us all together under one identity and we are all looking forward to sharing our new image publicly,” says Al Hildebrandt, President and CEO, QHR Corporation.
Through a series of staff focus groups, online surveys and employee interviews, the marketing team at QHR, in collaboration with an external marketing agency, managed to incorporate the feedback and ideas of the entire organization into the brand development process. A great deal of effort was given to creating a succinct brand vision for a company with such diversity.
“Upon arriving at QHR in October 2012, one of my first areas of focus was to create an overarching umbrella brand that would encompass the various divisions and products that QHR has to offer. We needed a brand that could provide continuity while also affording the divisions’ opportunity for individuality. The launch of our branding kicks off a new era at QHR that speaks to who we are as a company and unites the multiple divisions we have serving the Healthcare community,” says Jim Wilson, Vice President of Marketing and Communications, QHR Corporation.
QHR is looking into the future with new energy and a great new look; the new brand will provide a cohesive and clear structure for future growth. As the company looks ahead, the intuitive structure this new platform provides, allows the agility QHR needs to continue to lead in the healthcare sector.
For more about QHR and to see our new website, visit: www.qhrtechnologies.com
About QHR Corporation
QHR is a leader in quality and technology, providing software and services in the following markets:
In the Electronic Medical Records (“EMR”) market, QHR offers a suite of medical software modules that provide computer-based medical records for family physicians, medical specialists, and surgeons, as well as administrative modules for billing and patient scheduling, that is a key component in the move throughout Canada to provide electronic healthcare records for all Canadians. QHR also provides on-site and off-site (ASP) hosting capabilities for the EMR market.
In the Enterprise Management Solutions (“EMS”) market, QHR specializes in workforce management software, which consists of integrated payroll, staff scheduling and human resource software, and customized financial management software built on the Microsoft Dynamics GP platform. These products are targeted at complex healthcare, social services and public safety environments.
In the Revenue Cycle Management (“RCM”) market, QHR provides best in class clearinghouse services, with over 1500 payers, which assist US healthcare providers to exchange claim information that ensures accurate revenue management. QHR provides a progressive medical billing service that outsources coding, payer reconciliation and revenue reporting. QHR also supports employer health plan enrolment, employee health plan eligibility and health care interoperability through a 5010 standard based EDI gateway. The RCM markets that QHR services are primarily in the US.
Legal Notice Regarding Forward Looking Statements
This news release does not contain any “forward looking statements” within the meaning of applicable Canadian securities legislation. It is our policy not to update forward looking statements except to the extent required under applicable securities laws. Further information on the Company is available at www.sedar.com or at the Company’s website, www.QHRtechnologies.com.
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Vice President, Marketing & Communication